Analysis and Reflection of Final Project



Introduction

When I began working with the Living SchoolBook Project in the fall of 1995, the Internet was beginning to become a popular medium from which to search and find information. Just two years later, the numbers of subscribers to Internet services have grown and connecting all students to the "information superhighway" by the year 2000 has became a major educational goal in our country. But simply bringing media into a school does not necessarily lead to the enhancement of learning or motivation of students. Rather, the integration of media and education needs to be accomplished in a way which is useful to students and teachers and not just as an add-on to the curriculum. The Living SchoolBook Project (LSB) has created opportunities for supportive collaborations between people of various ages, backgrounds, and computer abilities. LSB Community members draw on each other as resources in order to engage in educational experiences while making use of the media of our culture.

Computers, televisions, radios, newspapers, CDs, magazines, movies, a wide variety of advertisements, and many other forms of video, text, and images all contribute to the construction of the rapidly changing nature of our mass-media society. With the rise of this media culture, we are being bombarded with messages. The media constructs and presents to its consumers representations of age, class, race, gender, sexual identity, and physical beauty norms.

Just as we have learned to be literate of print texts, we need to become literate of media texts. Therefore, becoming media literate in a media-based culture is essential for navigating through the sea of texts, images, and messages that we encounter on a day-to-day basis. Media literacy is described as "the movement to expand notions of literacy to include the powerful post-print media that dominate our informational landscape, [which] helps people understand, produce, and negotiate meanings in a culture made up of powerful images, words, and sounds" (Aufderheide, 1993; p. 1). Learning how to navigate through the media - with the media - is an important skill for all citizens. Understanding what it means to become media literate, and how to apply this knowledge, needs to be embedded in both K-12 and higher education instruction.

The following is an analysis and reflection of the "Critical Media Literacy" web site that I created for the LSB Community in response to some of the pedagogical implications of integrating media selections and technologies into K-12 and higher education classrooms. First, I will provide some background on the Living SchoolBook Project.

About the Living SchoolBook Project and its Community

The LSB Community is a collaborative group of teachers, students, researchers, computer scientists, business corporations, and content providers (for examples visit "LSB Partners") who have been brought together to explore "rich" technologies and develop educational applications. Using an advanced infrastructure network which consists of wide-bandwidth and high power software and hardware products, selected K-12 schools are experimenting with creating collaborative interactive learning environments inside and outside of the classroom. Engaging with computer applications and technologies like digital video, the WWW, and advanced networking systems, these learning environments become hands-on and interactive for students, teachers, and other LSB partners.

The overall goal of the Living SchoolBook Project (LSB) is to connect the best high performance computing and communications technology to selected K-12 schools, while researching the impact and thinking of teachers and students when they are introduced to these "rich" technologies. Through their experiences, LSB Community members are discovering ways in which their collaboration has been working toward preparing K-12 and higher education students and teachers for the integration of technology into schools. It appears that the development of projects which make use of these technological resources have influenced both educational pedagogy and practice.

Projects are developed by teachers, students, and/or LSB staff and fall under two main categories - Interactive Journeys and Cached Network Resources. Interactive Journeys are Internet projects which may combine images, videos, descriptive text, and audio in order to create virtual journeys to places like museums, historic sites, and zoos. Some of these projects, which are currently posted on the LSB site are: The Herkimer House, New York State Historical Art , and the Children's Discovery Zoo.

Cached Network Resource Projects are based on the idea of "caching" or storing, Internet links on a local server. For example, many times teachers want their students to research a certain set of web sites for a class project during the school day. But, because of busy Internet lines and heavy "traffic" (especially between 12-2pm), teachers and students may spend most of the class period waiting for the site to come up on the computer screen; this waiting does not prove to be a very productive use of class time. Therefore, web sites may be cached - making these links always easily accessible to LSB schools.

The Critical Media Literacy web site is located within the Cached Network Resources, and eventually all the links in this site will be cached. Presently Gender Issues (a site inspired by two students) is the only other project in this section. Since LSB projects utilize a variety of media (e.g. Newtons Apple, NewsBank, the Internet, video conferencing, videos, audio, photographs, etc.) it is important to understand how to combine these pieces in order to create potentially new and exciting projects. Both students and teachers have the opportunity to use the media as an educational resource for content, as well as a vehicle for response to various issues. Therefore, I thought that by introducing an awareness of media literacy to the Living SchoolBook, the LSB Community could benefit educationally.

Media, Technology, and Education

Being a part of the collaborative research and development team for the Living SchoolBook, has opened my eyes to the multitude of possibilities available for education through the incorporation of media and technology into the lives of learners. Through the first two years of the LSB Project, much has been learned about what is involved in the creation of multimedia Internet-based projects, in particular, those of the Interactive Journey genre. In creating these projects, a variety of issues -- both technological and educational in nature -- have emerged. Questions pertaining to assessment and evaluation of media projects are becoming important to teachers for grading purposes. Should students' grades reflect the final product or the entire process of publishing a web site? Will computer skills get in the way of students' or teachers' expression of ideas and creativity? Can the content get lost behind the aesthetics of the created web site?

Since web-based projects bring together a variety of media selections, copyright and fairuse guidelines need to be addressed. "Borrowing" of others' content is common when creating web pages; this leads to questions of ethics, law, and communications. The issue of whether or not copyright laws should be taught alongside the typical course content, or separate from course content, will soon need to be raised. Who will teach ethics and copyright law in the schools and at what grade-level do you begin to teach these subject areas?

Another important question to ask when combining media, technology, and education may be: Is the Internet just another educational fad? Looking back at film strips, movies, and CD-ROMs, it is necessary to examine if these technologies were ever truly integrated into the classroom, and if they were, how they were. Schools are spending large sums of money on computers and getting connected to the Internet, but the tension between what technology allows and what curriculum demands may interfere with each other. How will schools and communities deal with these economic and technological tensions?

Working with wide-bandwidth I can see that the Internet and other technologies can motivate learners and educators if used properly; otherwise, these technologies may be seen as another educational fad disguised in different packaging. The possibilities of pairing interactivity with advanced technology can motivate learners, as well as educators. School curricula needs to adapt for the citizens of a mediated culture -- a culture in which people can communicate with others whom they might never had an opportunity to communicate with before this type of technology made it possible.

Applying my research interests (media, education, and youth) to my Living SchoolBook experiences, I began to see how the media can function both as content and as a tool in the educational process. Media selections can be used as curricular content to illustrate educational goals in various disciplines such as social studies, English, and science. For example, comparisons between different media like commercials, news articles, or web sites can assist in instructing students about power relations. Researching the media through the lenses of gender, race, ethnicity, age, and disability issues can be brought into the classroom by being made into age appropriate lesson plans. Thinking about gender through history, race through literature, or disability through science can raise critical questions about society through a multi-disciplinary approach.

In addition to utilizing media as educational content, the media can also become a tool for investigation. Video cameras, tape recorders, and computers can all be put in the hands of learners. Providing learners with these tools, they can experiment with (and understand how) text, audio, video, and still images are created, constructed, and manipulated to tell a certain story or convey a specific message. Bringing together media content with media tools is an important aspect of learning within a media culture.

While working with cutting-edge technology in schools, I have also found that understanding and learning about new critical literacies are necessary. When media and technology are brought into schools and integrated into the curriculum, educators and learners begin to realize the importance of investigating and researching from which perspective media resources are "speaking" from. The combination of media literacy analysis with critical thinking skills which, "in a postmodern image culture requires learning how to read images critically and to unpack the relations between images, texts, social trends, and products in commercial culture" (Kellner, 1991; p. 74), can form a "critical media literacy."

Interestingly, I have found that students are more comfortable with the technology and more media literate than are the teachers. This is apparent when students take the lead on projects and teach their teachers how to use the computer or search the web. Many times teachers will look to students as experts and claim that they need their students present in order to proceed on a project. The integration of media and technology into education seems to motivate students, attract alternative learners, foster learning environments which shift agency to students, and allow the label of "learners" to be shared by both students and teachers. Along with this shift of roles, learning becomes a more collaborative effort, and changes teacher and student thinking about learning.

Pedagogical Questions

Re-evaluating how to teach, learn, and share with technologies will influence both learners and educators as well as what should be taught in schools. Issues relating to curriculum, content, pedagogy, learning environments, and what is considered useful information in the changing media culture all need to be addressed.

When all courses and all students may not benefit from technology, we need to think about why we are investing so much time, money, and effort in the integration of technology into education and why students need to have a knowledge and understanding of technology. As technology is being incorporated into the educational system, it seems important to question whether or not it should even be integrated. The balance of technology and non-technology learning processes needs to be achieved since not in every instance should technology take the place of hands-on learning skills. In some cases reading a book, writing an essay, or putting together a traditional portfolio is more appropriate than watching a video tape, producing a film, or creating a multimedia portfolio.

Using technology and integrating it into the classroom can open educational opportunities for students with various learning styles allowing for newer ways to present and share projects. The researching, investigating, and constructing interactive multi- media projects, are not solely concerned with products or final outcome, but rather with the learning process. Decisions about how to design and layout web pages, edit text, select and understand content, integrate images, and combine audio and text together all contribute to this process of learning.

The media may effect the curriculum by allowing for projects and the project process to become more multi-disciplinary. Making connections between social studies, English, and art may lead to new learning investigations which bring together ideas, time periods, students, teachers, and parents. Thinking about what has traditionally been considered knowledge, fact, and how these ideas are being taught is quickly being altered by what information is being made available to students and teachers. Within the increasing media culture the need to be able to distinguish between various constructions of information, entertainment, and media hype it is especially important to have research skills. It seems difficult to comprehend that issues related to television and movies are being left out of the curriculum as content and discussion issues when they are so prevalent in our culture.

Having access to software and hardware that enables manipulation of text and images raises many questions for educators and learners, such as: (1) If I can alter images, does the media? (2) Can all "facts" be considered true? (3) When I read something in the newspaper, hear something on the radio, or see something on TV, how do I know what I'm seeing or hearing has or has not been manipulated? (4) What makes a source credible? Questions such as these may lead to critical thinking skills that are not always being taught in all schools today.

These investigations lead to the question, what constitutes a learning environment? With the increase of getting information from other sources, no longer does learning and teaching take place within classrooms and schools; rather, almost any place could potentially be termed a "learning environment". What does this mean for schools, classrooms, teachers, and students of the future? With the notion of a learning environment expanding to include places other than a classroom -- libraries, zoos, museums, television, movie theaters, musicals, the Internet, CD-ROMs, and concerts can all become viewed as learning environments. This can have a great impact on the nature of schools, how they are designed, and how students and teachers function within or outside of school walls. Redefining school, teachers, knowledge, and what learning is about will need to occur.

Lessons Learned

I think that it would be an ideal for all web sites to be "works in progress" -- always being improved, updated, and responded to. This idea of a "work in progress" seems to fit nicely with educational goals. For students to work collaboratively on constructing a web-based project is an exciting process. They can work both individually and as part of a group by gathering feedback from one another, their teachers, classmates, and anyone else out on the web. Students could then respond to these comments by editing their work. This dialogic process can make learning a shared experience. My educational experience has been that a final paper is due at the end of the course, the teacher makes comments on it, and gives you a grade. Seldom is there an opportunity to further your thinking on that specific piece of writing since the course is over, and inevitably, the final paper "dies." If a paper or web project were kept alive by making it a "work in progress," it could continually be revised and shared with others.

Another important thing that I learned while doing this project was the value of hypertext links. In the past, I found hypertext links to be distracting since they can lead you away from what you are trying to find (if you are in fact searching for something). But, hypertext links can be a useful tool for learning by providing supporting information and enriching the learning experience by making it multi-layered rather than linear. Projects that are multi-layered are more realistic than linear ones. Creating projects that allow for multiple entry points and routes to investigation can open opportunities for all types of learners to become actively involved.

Lastly, the CML site is based on the notion of blurring boundaries which I think is an important learning strategy. The very idea of constructing web sites is based in multidisciplinary studies and requires that you think about new ways to draw different disciplines together in order to create an interesting product. The boundaries between disciplines are blurred in order to allow for multidisciplinary learning and allows for more realistic problems to solve rather than typical neatly-packaged questions and answers that most students are subjected to in schools. In creating a site you cannot avoid focusing on math, or English, or social studies, for instance. You need to be able to combine multiple disciplines together and use various aspects of art, English, social studies, etc. in order to communicate your ideas through this medium. This allows for realistic learning experiences since life's learning experiences are rarely divided neatly into disciplines.

It appears as though students and teachers need to become critical consumers of the media culture which will enable them to become more media literate in creating their own multimedia projects both on the web and in the classroom. But, the question remains -- what types of implications does this have for education and will the technology have the power to alter educational practices?

Conclusion

Over my past two years with the Living SchoolBook, I have had the opportunity to work in a unique collaboration with students, teachers, researchers, computer scientists, corporate sponsors, content suppliers, and community agencies. I have watched educational institutions actively engaging learners and educators in the process of adapting, both personally and pedagogically, to the growing media culture.

I have also been able to work directly with the media and technology. In creating the Critical Media Literacy web site, I have realized that there are positives and negatives to using the media as content and as a tool. The purpose of the Critical Media Literacy web site is to provide students, teachers, administrators, parents, and other community members with the necessary tools to begin to understand, critically analyze, and respond to the media culture. In addition, they can learn, using the media of our culture, how to create learning environments from, about, and with the media.

I view the Critical Media Literacy site as a "work in progress," similar to a paper that is always undergoing editing. As the teachers and students work their way through this site, I hope to receive additional feedback from them and incorporate these suggestions into future versions of this site. The dialogic nature of the CML site has already provided learning experiences for the LSB community and myself. I hope that the dialogue around CML continues along with the creative problem solving, generating of ideas, sharing of information, and learning from others.

References:

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Aufderheide, P. (1993). Media Literacy. A Report of the National Leadership Conference on Media Literacy. Queenstown, MD: Report on the National Leadership Conference on Media Literacy. (ERIC Document Reproduction Service No: ED (365 294).

Kellner, D. (1991). Reading images critically: Toward a postmodern pedagogy. Chap in. Giroux, H. A. (Ed). Postmodernism, Feminism, and Cultural Politics: Redrawing Educational Boundaries. Albany: State University of New York Press.


Return to the Critical Media Literacy web site featured within the Living SchoolBook pages


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